America’s Top Green Brands
On his blog, Marc Gunther reviews ImagePower® Global Green Brands Study listing of America’s top green brand and reports consumers are savvy. In the post, our own Catherine Greener, co-founder of Cleargreen Advisors, asserts that “Wal-Mart’s sustainability initiative was the best thing to happen to the environment in the U.S. in the past 10 years.” Check back in a week where we dive a bit more into her perspective.
I read through the deck ImagePower® Global Green Brands Study and highly recommend spending a few minutes reading through the slides. I was surprised at the impact that packaging has on an individual’s likelihood to purchase green products. Although, if I stop to think about it, when I purchase a new item I do read the packaging to see if it is made with recycled materials and then to see how easy it will be to recycle the packaging. There’s nothing worse than buying a great, flashy widget only to be stuck with a big, plastic box, in which flashy object came, that you can’t recycle. Here are some of the other key findings from the report:
- consumer say packing has the greatest impact on their likelihood to purchase green products
- consumers rely heavily on certification marks
- energy use is becoming an important concern
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